Hey there friend.

I'm a designer, illustrator, and creative director based in Cornwall. Which mainly means I spend an unreasonable amount of time looking at the sea.

I think of myself as an artist first. The design and illustration work comes from that - from a way of looking at things rather than a set of techniques applied to them. I'm interested in the world. In the small details that carry feeling. In the things people overlook until someone points at them and suddenly they can't stop seeing them.

Most branding is polished to the point of saying nothing. I'd rather make work with texture, charm, and a bit of personality.

The slightly imperfect details are usually the bits people remember. The strong ideas, held within soft edges.

Being a dad to toddlers sharpens that instinct. You notice things differently when you're moving at toddler pace - character, play, nostalgia, mess, charm, the stuff that makes people actually feel something. I bring that same thinking into every brand I work with.

My approach sits somewhere between strategic and instinctive. I care about the bigger picture but I live in the details. The colour that changes the mood. The slightly wonky illustration that makes something feel human. The goal is to create brands that feel like a person you'd like to get to know. That you can genuinely connect with

Design that feels like an old friend putting the kettle on.